Unless you’re a celebrity or someone influential, chances are that when a sneaker is about to drop, you’ll only get your hands on it instore the day that it drops. Unless you catch Nike slipping, apparently. One customer had a pair of Air Jordan 2 “Melo sneakers delivered to his house by mistake.
At least that’s all we have to go on. In an ever-competitive brand marketing space, a new idea is always welcome. Hell. They’ve got us writing about it so if this is a tactic, Nike has already won. And if it is a mistake, you have something to talk about when you hang out with your friends this weekend.
Either way, you can pick up a pair from 9 June at selected retailers. Here’s a recap of what they look like.
Rifumo Mdaka is a Johannesburg-based music writer who champions South African queer artists. When I’m bored, I watch iPhone keynotes and commercials. Read my website FDBQ Music and follow me on Twitter, @rifvmo