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When Pharrell isn’t being a super producer, musician, leader of N.E.R.D. or something cool like that, he transforms into a form virtually identical to your favourite Braamfontein-based influencer. That could be the only logical explanation for why he previewed a new colourway for his Adidas Crazy BYW collaboration sneaker via his Instagram account this week. See the receipts below.
What we’re working with here is the Black/Footwear White-Solar Pink colourway. Borrowing from its predecessor, it also bears the lettering, ‘AMBITION’ on the centre.This is only one pink-accented colourway of two - both are expected next month.
So, what can you expect to fork out for all of that prettiness? Not immediately clear at this time but it’s estimated that it will rank within the USD$1 000 range.
Rifumo Mdaka is a Johannesburg-based music writer who champions South African queer artists. When I’m bored, I watch iPhone keynotes and commercials. Read my website FDBQ Music and follow me on Twitter, @rifvmo
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