If Vogue magazine quit print for video and decided to make an edition on non-binary fashion, it will certainly look like a carbon copy of Troye Sivan’s “Bloom.” Using Sivan as a canvas, the video toggles through a wardrobe of statement items which will have you thinking to yourself, “Where did he get that? I want it!”
Director, Bardia Zeinali is the wonderful visionary responsible for putting it all together. It’s clear that the world he creates in “Bloom” is a utopia ideal where gender is a forgotten, archaic and redundant identifier. In this world, the queers are alright and alright means dressing up and down however they feel, whenever they feel it.
“Bloom” is the title track of Sivan sophomore album due 31 Aug. It was led by the singles "My My My!" and "The Good Side." You can watch its full video below.
Rifumo Mdaka is a Johannesburg-based music writer who champions South African queer artists. When I’m bored, I watch iPhone keynotes and commercials. Read my website FDBQ Music and follow me on Twitter, @rifvmo